Measurement & research · Guide
How to define activation and measure time to first value
Published
Choose a meaningful activation event, define the measurement window, and use a worked example to track completion and time to first value together.
Onboarding topics · 4 articles
Measurement & research
Choose what a useful outcome means before counting completions. Combine a clear activation definition with observation of first-time users, then use an audit to connect a visible problem to a change you can investigate.
Measure a meaningful result
Measurement & research · Worked example
Keep internal tests out of activation metrics without erasing useful data
Published
Separate internal tests from customer activation with explicit account classifications, consistent denominators and reversible reports, using a worked example.
Observe and review the journey
Measurement & research · Guide
How to test product onboarding with first-time users
Published
Recruit likely users, write a task that avoids interface cues, and observe the first session. Separate independent success, assisted progress, and interpretation.
Measurement & research · Audit/checklist
How to audit product onboarding
Published
An illustrated guide to auditing product onboarding, with 18 checks, observed product examples, and a worked example of turning a finding into a change.