About Onboarding Optimization

Onboarding Optimization helps product teams design better beginnings. We write about the space between a person deciding to try a product and being able to do something useful with it.

Our guides cover signup, activation, setup, product guidance, learning, and recovery. The product onboarding audit connects that guidance through illustrated product examples and a practical sequence of checks. We examine the decisions behind an experience: what to ask, what to explain, when to intervene, and when to get out of the way.

Who we write for

Founders, designers, product managers, researchers, and growth practitioners working on SaaS, consumer products, and the product experiences around ecommerce. Our examples are starting points for judgment, not promises of an uplift.

Three connected stages

Start covers understanding the job, defining activation, and asking useful questions. Reach Value covers guidance, roles, accessibility, and useful defaults. Keep Moving covers messages, returning users, and learning a new feature.

The publication

Onboarding Optimization is the publisher. Beatriz Parga is Editor. Guides carry the Onboarding Optimization Editorial Team byline. Read our editorial standards for how we handle sources, examples, recommendations, and corrections.